Rachel Harrison
Professor Cohen
F358: Jewish Identity Today
8 December 2006
Chabad-Labovitch and AFTERdark:
The Influence of Religious Outreach Programs on Campus
I entered the IU auditorium for the program called AFTERdark on November 6th, 2006, not knowing what the world of evangelical Christian events would reveal to me. Campus had swirled with rumors about the event during the last week; chalkings and taped down posters had suggested a free concert at the auditorium, but after some investigation I found out the evangelical Christian groups on campus decided to support and advertise an event which included the performer Jon McLaughlin and motivational Evangelical speaker Joe White. The event aimed to “empower college campuses in reaching students with the life-changing message of the cross of Christ” . Yet to say that evangelical Christian organizations are alone in their attempts to get young people involved would be false. The Chabad-Labovitch movement, focused on “bringing Jews back to Judaism,” has its influence on the Indiana University campus as well. Though the groups are sometimes seen to proselytize the community in different ways, the two are actually quite similar. After discussion with members of both organizations, it is clear that the groups use their influence in adjacent ways.
The Chabad-Labovitch movement began as a small “post-war community of Russian born Chasidim” but was propelled into a more prominent sect when Menachem Mendel Schneerson became the late Rebbe of the movement. The Rebbe preached Chasidic outreach more than his predecessors, and even years after his death Chabad organizations were spreading far and wide across the US. The young couples of Chabad found themselves branching out to places where there seems to be a big enough Jewish population to make an influence, even if they find themselves the only orthodox family in the town. They offer prayer services, meals on Fridays, Torah study, and other religious activities free of charge. They hold large Purim and Chanukah celebrations. Their website offers candle lighting times, Hebrew and Judaica games for kids, and articles on Chabad’s goals and beliefs. They may even give out candlesticks to Jewish women on the street in order to coax them to light the candles on Friday evening.
Chabad’s outreach, however, is very specialized. The goal is to reach every Jew in the world, and while their vision is hardly comprehensible, it does very clearly focus itself on the Jewish population. This goal is adhered to with miraculous sacrifice as “shlichim,” who find themselves packing their bags and moving to places like Zaire in order to spread the practice of Judaism throughout the world.
The AFTERdark organization has a similar, yet not as specialized, goal. Their website affirms that through their ministry, many young and disengaged college students have accepted Jesus. During the summer, the motivational speaker for AFTERdark, Joe White, and his wife, Debbie-Jo, own twelve Christian sports camps called Kanakuk Kamps. With their “sincere passion for the youth of this country” they devoted themselves to the camps, while preaching the word of their savior. Yet in the fall and spring, Joe White finds himself traveling to over 65 major college campuses in order to act out the part of the cross builder. AFTERdark came to the IU campus on November 6th. The organization paid for students involved in CRU and other evangelical campus organizations to advertise the free concert, yet not even them knew what exactly the event entailed. Though a couple dozen left after the free concert and before Joe White’s sermon, the majority of students (about 850) stay to hear him speak, perform, and evangelize.
Both Chabad and AFTERdark seem to take extreme measures to have the tragically uninvolved youth become in touch with their respective faiths. The organizations use similar tactics to accomplish this goal on the IU campus.
Symbols and Visuals
Though advertised as a free concert, it had barely been thirty minutes before Joe White replaced Jon McLaughlin on stage. He was introduced to the audience by a video recording of his family who praised his loyalty, passion, and authenticity, but did not mention his religious affiliation. After a twenty minute introduction given by Joe White himself, he exited the stage and entered as a famous Roman cross builder, coincidentally the one who was building the cross for Jesus. Not only did Joe enter with a torn and loose white shirt, but he also hauled on his back a 14-foot log. He carried this log through the auditorium and then up on stage, where he propped it up and began to axe away a portion where the cross-section would later be nailed in.
The sheer mass of this log was enough to make any audience member gawk. Here is a 65-year-old man carrying at least a hundred pounds through an audience and then up a flight of stairs to the stage. The event was made to create a venue where students could put things in a realistic perspective. Mark Nuzum, a staff member of Campus Crusade for Christ, explained the importance of the cross builder. He stated that the character “present[ed] the reality of who Jesus was. A lot of people…prefer to make things a story or more fictional by either ignoring it or by invalidating it. Having a cross up there and actually talking about it is a way of validating the fact that this a reality; something that did happen.”
Once the cross was built and erected, the cross builder once again became Joe White. He encouraged the youthful audience to purge their sins by writing them on pieces of paper that were then nailed to the cross he had built. Joe White performed a marriage in which the audience became “chained” to Christ through the purging of their sins. This was then solidified with the nailing of their sins to the cross. This type of symbolism is also seen during the ritual called Tashlich, in which Jews transfer their transgressions into a crumb of bread that is tossed into a running body of water. Though the cross and the water have intrinsic differences, they both are vessels through which sins are purged.
Another visual used in the AFTERdark program was the showing of clips from Mel Gibson’s Passion of the Christ. It was shown after members of CRU erected right after the 14-foot cross on stage. With the cross dimly lit in the background, bloody clips of Jesus’ struggle to carry his burden up a hill and then his actual crucifixion lit up the auditorium. The visual thus made its full circle: the cross’s creation, the burden it produced, the crucifixion, and then symbol it represents.
Lauren Steiner, a devout Christian and advocator of AFTERdark, spoke to me about why she thought Passion of the Christ was shown at the event. When she went into the theatre, she and others decided to “acknowledge the sacrifice [Jesus] took in order to get [people] to heaven.” Yet she told me the movie holds two very strong, yet conflicting, morals: one being a “bang-bam, look what G-d did for you, don’t you feel guilty?” while another is a picture of the beautiful thing that G-d did for his people’s sake. These two strong messages often do not coincide in the viewers mind. Lauren commented that either you believe the movie portrays one or the other. In the case of AFTERdark, she thought Joe White attempting to show the more beautiful aspect of the crucifixion, laying less guilt on the sinner and more of an emphasis on the connection between G-d and humans. She contributes this to being part of a “new-wave” Christianity that has less about damnation and more about finding the truth and going to heaven.
The Chabad movement also uses symbols to perpetuate the adherence to rituals and laws. Chabad-Labovitch rabbis and followers believe in ahavat yisrael, or “love of all Jews.” This love is supposed to transcend all other longings, and perpetuate self-sacrifice in order to show that love. The Jewish people is seen as one body in the eyes of the Chabad-Labovitch movement; “when a Jew sins, the entire Jewish body is affected,” and visa versa, “when a Jew does a mitzvah, or obeying G-d’s commandments, the merit is enjoyed by all.”
The idea of ahavat yisrael is what propels the shlichim to abandon their comfort zone and live on the edge of poverty in order to do Jewish outreach. They are moved by the image of “lighting souls” of the Jewish people in their community. This outreach is a very physical thing, since mitzvot are mostly physical acts (dawning t’fillin, wearing a prayer shawl, lighting Shabbat candles, etc). By presenting the importance of using these symbols to disengaged Jews, they are fulfilling their own mitzvah of ahavat yisrael. By explaining how and when to use these religious items, the shlichim have integrated their symbols into the lives of the Jews around them
Building the cross and coaxing someone to dawn t’fillin come from similar motives. The presentation of the symbols provides meaning, which exhumes recognition whenever the affected person sees that symbol again. Both organizations rely on reminders through physical recognition.
Advertisement
AFTERdark and Chabad’s interest in getting people on campus to acknowledge them is projected almost entirely through advertisement. However, this is the main area in which Chabad and the AFTERdark ministry differ. In the advertisement, Chabad makes a clear statement of its religious affiliation while AFTERdark does not. This difference is one of ideology; Chabad’s mission is aimed completely at Jews, where as AFTERdark has a goal to save all non-believers (including those belonging to other religions).
AFTERdark advertised the event at the auditorium by handing out fake tickets to the event, taping up flyers, and posting the information for the event with chalk on the sidewalks outside buildings on campus. The posters and chalkings all read: What are you doing AFTERdark? Free concert at the IU Auditorium, Monday November 6 at 8 pm. CRU members wore t-shirts that read “It’s FREE!” on the front with the time and place on the back. Yet, when asked about the event itself, most CRU members did not know any details. An email from a CRU member was sent to Pete Stuttgen urging him to come to the event:
Hi everyone,
I know this email is kinda random...but with the whole campus being completely flooded with this AFTERdark stuff (I'm not sure if you have heard about it so I thought it would be cool if I personally invited people that I knew to the event!
So, I am inviting all of you to come tomorrow night, at 8pm, to the IU Auditorium for AFTERdark. It is a free program where Joe White, who has spoken at many big universities similar to IU and various NFL teams, will be giving a unique presentation of the Gospel of Jesus Christ and what that can mean for you, and Jon McLaughlin is giving a concert. Again, this is all free, so don't worry about cost or anything. This means a lot to me, I would love it if you could make it! I know that you may be busy , but I also know that this really will be way worth your time and I think you might be surprised with what you hear. Hope to see you there!
Pete reacted to the email very strongly. He had not known what AFTERdark was before the email, and upon getting it wondered why AFTERdark decided to advertise without any hint as to the actual events of the evening. He told me in an interview that he thought by advertising the event in a secular way, more people were drawn to attend. Lauren Steiner also mentioned this in my interview with her. She said with the current anti-Christian sentiments on college campuses, it was no wonder that AFTERdark was advertised the way it was.
However, AFTERdark advertisements were “already printed” when given to CRU by Joe White. Both Mark Nuzum and Lauren Steiner disagree with the “bait and switch” tactics used by Joe White.
Chabad, on many college campuses, is extremely vocal about its presence and mission. The Chabad rabbis will often sit in main quads with booths passing out flyers for events while conversing with interested students. Yet on the IU campus they are barely visible. They show up once or twice a year at religion fairs, but tend to use word of mouth to advertise their events. Joel Dinin, a regular Chabad participator who attended AFTERdark with me, told me that the Rabbi at IU reaches people on a more personal level by focusing on the individual more than the masses. “He’s an incredibly sweet guy. If you’re a guy….he’ll shake your hand. During the prayer service your on his side of the mechitzah (the curtain that separates men from women in a religious service) so he’ll make sure that when they dance or anything like that he’ll make sure to give you special attention.”
Joel described how the Rabbi usually treats a new attendant at a Chabad service. No matter who they are or what background they have, the Rabbi will accommodate. Joel told me of the way “he will adjust the way he talks and the way he treats a person based on who they are” in order to make them feel more comfortable. He pays special attention to them, explains things, and is always friendly. It is only later, once the Rabbi is close to the attendant, the Rabbi will “begin to push” the attendant to discuss and learn with him. The concept of ahavat yisrael is displayed once again here. The Chabad Rabbi is more concerned with the enlightenment of one soul, while AFTERdark wants to reach the masses. However, events like AFTERdark present an interesting sequence of events: vague advertising, intense religious experience to the masses, and then a one-on-on follow up. Follow-Up
After going to Chabad for Friday night services, I was not contacted in any way. I was not put on an email list or called on the telephone. If I wanted, I could never step into that house or see the Rabbi again. After attending AFTERdark, I was both emailed and called by a CRU member. Lauren Steiner helped call attendants after the event to discuss with them how the felt and what they learned at AFTERdark. She informed me that many CRU members who “know their bible” volunteer to do follow-up in order to get more people involved with CRU.
These two contrasting ways of keeping members provides an interesting parallel. While Chabad gets its members by being warm and hospitable while they are in the house, AFTERdark provides CRU a chance to do personal follow-up after the event.
Goals
Chabad-Labovitch and AFTERdark provide interesting contrast and similarities to the proselytizing world. Both a presence on campus with followers, they outreach to the community around them in attempt to show the truth. Even though the organizations may use different tactics of advertisement, they use the power of recognition with symbols and one-on-one contact to bring students into the organization. The communities, though seemingly opposite, show similar goals and processes in their attempts to reach the disengaged youth of their religion.